The Camera Roll 📸
A visual journey through photography’s history via its most legendary gear—from the analog Rolleiflex to the all-powerful iPhone.
The series pays tribute to the industrial design and storytelling power of these game-changing cameras, while setting up a dialogue with the very platform showcasing them: Instagram 🎞️
The Original Rolleiflex
This first Rolleiflex was introduced in 1929 after three years of development and was the company's first medium format roll-film camera with a twin-lens. This camera would be a favorite for many famous photographers such as Robert Doisneau, Richard Avedon, Vivian Maier, Alfred Eisenstaedt, David Bailey… In 2012 Raymond Depardon shot the official portrait of the French president François Hollande with a Rolleiflex.
The Go Pro
Today everybody knows Go Pro, now accessible to anyone near a major store. Let's not forget that this little mini camera led to some big changes. Thanks to its small size, it allowed anyone to shoot their vacations in a whole new way but it especially helped athletes to shoot their achievments in extreme sports such as snowboarding, boxing, diving, motorsports…