If the situation in Burundi continues to deteriorate, this fictional trailer could become an actual real life movie in the not so distant future and became the only movie you wouldn't want to see.

The video entitled "Genocide in Burundi" by Pierre Nkurunziza, the president of Burundi, was settled out as a real movie trailer and created in the style of numerous films based on African tragedies such as "Hotel Rwanda", "The Last King of Scotland" and "Johnny Mad Dog". The campaign has been created to showcase a powerful message that if the situation in Burundi continues to deteriorate, this fictional trailer could become an actual real life movie in the not so distant future and became the only movie you wouldn't want to see. The campaign was deployed using all the codes and the media strategies of the launch of a blockbuster with the trailer that has been presented on the french movie platform Allociné (similar to IMDB), as if it was a real movie trailer.