"An obstacle course": BNP Paribas unveils a rap video on TikTok calling out the struggle for young people trying to find an apartment in Paris.

Finding housing is never an easy feat for Gen Z when they decide to strike out on their own. Lack of a guarantor, low or irregular income, housing shortages, moving costs, endless queues... The process is far from simple! This shared generational experience is generating a flood of comments on TikTok, THE go-to platform for Gen Z. That is why BNP Paribas has devised a campaign inspired by the comments left by the social network's community. To bring this to life, the bank has teamed up with the Jellyfish agency.