To mark the French launch of Adidas's latest football boot, 'Glitch,' agency We Are Social has created a film where secrecy and underground vibes are key—a perfect illustration of how the product is sold. In fact, it is exclusively available via a dedicated mobile app and only after obtaining a secret code. These codes will be hidden across social media, waiting to be unearthed from around forty Adidas influencer ambassadors chosen for the campaign. The dark, minute-long film features a crew of young people, including PSG player Presnel Kimpembe. They retrieve hidden bags from an abandoned truck before showing off the boot on their phones to potential buyers, ultimately wrapping things up on the football pitch.